This morning I received a direct mail promotion addressed to me at my law firm from an ad rep at one of Atlanta’s largest media companies (they own Atlanta’s main daily newspaper, a several radio stations and a network TV station). Proving once again that size and financial strength do not convey intelligence, the direct mail piece began as follows:
Mr. Jonathan Ginsberg:
A lawyer who represents himself has a fool for a client. Let me suggest that this well-known adage pertains to legal marketing as well….
I don’t know what the rest of the letter said because I stopped reading. If I was in the market for TV, radio or newspaper space, I don’t know that I would want to do business with an ad rep who managed to both insult me and to condescend to me in one sentence.
What does this bozo know about me or my business and who is he to tell me that I am a fool, or that I am such a simpleton that I cannot possibly succeed without his help? I wonder (but I think I know) how much of his own money this fool has risked in an advertising campaign. [Read more…] about Marketing Tip: Don’t Insult Your Prospect
