Search Engine Optimization, Content Creation and Blog Development
Although just about every small business has a website, most small business owners choose to outsource the development and management of their Internet presence.
Even if you choose to outsource everything, there are two items that you must keep current:
Let’s discuss each. [Read more…] about Never Lose Access to Your Domain or Hosting Accounts
When you decide to publish a new website or blog, one of your first decisions will have to do with the domain name or URL of the site. If I am not involved from the outset, there may not be much I can do about this decision, although I certainly wish that I could change many of the URL’s I see.
In my consulting practice I regularly work with lawyers, although I see the same issues in many businesses. Law firms usually contain the name of the partners, i.e. Engulf, Devour, Cheatham & Howe. A firm like this is likely to choose a URL that reads something like this: www.edch-law.com.
In my view, a URL like edch-law.com is a poor choice. Firstly, it is not something that most people will remember and given the many images and impressions foisted upon each of us every day, it is certainly better to choose an easy to remember name. I have a bankruptcy domain name called “moneylawyer.com” – wouldn’t you agree that moneylawyer is much easier to remember and spell than some random series of letters with a dash. [Read more…] about What Name Should You Choose for Your New Website or Blog?
